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選擇外賣包裝袋需要考慮哪些問題?
來源:www.874028.com 發布時間:2022-09-05 瀏覽次數:122
由于食物的烹制方式種類很多,所以不同烹飪方式的食物需要有針對性的進行打包,這樣才能夠確保食物的口感、美觀等等,那么作為個體商家的我們,在選擇外賣包裝袋需要考慮哪些問題?
As there are many kinds of cooking methods of food, food with different cooking methods needs to be packaged in a targeted way, so as to ensure the taste, beauty and so on. Then, as individual businesses, what issues should we consider when choosing takeaway packaging bags?
1、價格成本:包裝成本一定事先要有嚴格預算,控制在平均客單價5%以內。高于這個范圍就會增加外賣的成本負擔,商家應慎重選擇。
1. Price cost: the packaging cost must be strictly budgeted in advance and controlled within 5% of the average customer unit price. Higher than this range will increase the cost burden of takeout, and businesses should be careful in choosing.
2、是否易變形:哪些容易被擠壓變形影響口感的品類需要注意,比如:蛋糕甜品類。
2. Whether it is easy to deform: which categories that are easy to be squeezed and deformed to affect the taste need attention, such as cake desserts.
3、是否耐高溫:不能用PET的包裝來放高溫的湯品,熱炒的菜品,容易融化和有異味。
3. Whether it is high-temperature resistant: PET packaging can not be used to put high-temperature soup and fried dishes, which are easy to melt and have peculiar smell.
4、密封性好不好:像很多環保材料本身質感很好、材料天然,就是手感較軟,密封性不夠高,裝放帶汁水的菜品容易撒漏,這也是商家要考量的地方。
4. Good sealing: for example, many environmental protection materials have good texture and natural materials, but they have a soft feel. The sealing property is not high enough, and dishes with juice are easy to leak. This is also what businesses should consider.
標準一:重要的是其功能性,這個標準高于其他一切考量。
Standard 1: the most important thing is its functionality, which is above all other considerations.
功能性包括:不易破損、不變形、不撒漏、不串味兒、保溫、方便、口感佳。畢竟用戶點外賣基本核心的需求是食物,包裝如果不能包裝菜品質量,一切免談。
Functions include: not easy to be damaged, not deformed, not leaking, not smelling, heat preservation, convenience, and good taste. After all, the basic core demand of users for takeout is food. If the packaging can't package the quality of dishes, everything is off the table.
外賣包裝袋
標準二:先滿足“標準一”后,兼顧在成本預算內增強用戶體驗感。包裝的成本一定要跟客單價匹配。
Standard 2: first meet "standard 1" and then enhance the user experience within the cost budget. The cost of packaging must match the unit price per customer.
如果商家走極致性價比的路線,包裝應走簡潔、實用路線,切忌畫蛇添足配套過多的紙盒、腰封等裝飾大于功用的東西。
If the business takes the route of extreme cost-effectiveness, the packaging should follow the simple and practical route. It is forbidden to gild the lily by matching too many cartons, waist seals and other things with decoration greater than function.
一方面是成本占比過高,顧客來消費的大原因不是包裝而是沖著定價便宜來的,降低了店鋪的毛利,另一方面是因為低客單價店鋪屬于高頻消費品類,過于繁復的包裝制造了過多的垃圾,造成消費者的心理負擔。更多相關內容的了解就來我們網站http://www.874028.com咨詢看看吧。
On the one hand, the cost is too high, and the main reason why customers come to spend is not packaging but cheap pricing, which reduces the gross profit of the store; on the other hand, because low customer unit price stores belong to high-frequency consumer goods, too complicated packaging creates too much garbage, causing psychological burden to consumers. For more information, please visit our website http://www.874028.com Let's consult.
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